LifeCore - Establishing A Solid Reputation

!9# LifeCore - Establishing A Solid Reputation

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LifeCORE Fitness Inc. has been around for over 15 years and, during this time, the company has established quite a reputation in the fitness industry. This is partly because of the extensive warranties the company provides on its equipment, but is also largely because of the high-quality and variety of equipment the company offers.

While LifeCORE Fitness only manufactures four basic types of fitness equipment, rowing machines, ellipiticals, stationary bicycles, and treadmills, the company offers a number of different machines within each of these categories. In this way, LifeCORE is able to offer machines to meet a wide variety of consumer needs as well as to fit in nearly anyone's budget.

LifeCORE has put a great deal of effort into branding its product, which means they have take particular measures to help associate its name with quality. One step the company has taken in order to create this positive association is to offer extensive warranties on their products. Many of their products offer five year warranties on parts and one year warranties on labor. Some offer seven year warranties, but these products are generally pricier than other models in the company product line. Similarly, some products offer only a three year warranty, but these models tend to be substantially less expensive than others that the company has to offer.

LifeCORE has also taken specific steps to build trust with their customers. This is partially accomplished with the sales team, which is trained to talk with the customers in order to find out more about what they like and don't like in their equipment. In this way, the company hopes to be able to offer equipment that meets the needs of its customers. The company also strives to build trust by servicing their own equipment, which means they continue to take care of their customers even after they make a purchase.

Of course, there are many companies that make exercise equipment. Although LifeCORE has established a solid reputation, it is still a good idea to do your research in order to learn more about all available products before making a purchase.

LifeCore - Establishing A Solid Reputation

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